James L. Heskett

marketing

James L. Heskett,(marketing)
Marketing is the act of satisfying and retaining customers.[3] It is one of the primary components of business management and commerce. Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency.

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